Sky Bet x British Heart Foundation
13 June, 2024
|Branded|Case Study|Corporate
Accrington Stanley Community Trust became the first club to receive the first full grant of £100k as part of the Sky Bet Building Foundations Fund.
Accrington is in the top 10% most deprived areas in the country, and with the football club at the heart of the community, the building of a new 3G 5-aside pitch as part of a larger development at Stanley Sports Hub is sure to make a huge difference to those in the community.
The Community Trust already engages with over 16,000 people through 30 projects over the course of 12 months and with this new pitch, it is projected there will be an additional 40,000 users in the next 12 months.
The pitch will primarily support adult recreational football, from over 50s and veterans, ultimately bringing together the community with a safe, inclusive space to watch and play sport. Getting people active with a social element is incredibly important to this age group who are potentially more isolated.
It was our responsibility, along with Sky Bet on how we best tell the story and the impact it has on the local community.
Sky Bet #EFL Building Foundations Fund 🤝 Accrington Stanley@ASFCofficial received a £100K grant which helped to open a new 3G community football pitch ⚽️
Grassroots teams, disability & walking football groups & the #asfc Community Trust Veterans programme are now using it ⚽️ pic.twitter.com/705rW4tfK8
— Sky Bet (@SkyBet) August 27, 2024
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